Printherapy

Printherapy is a new business concept that combines creativity and mental health. People can purchase workshops in a box online. The boxes come with and audio meditation to guide the creative process while giving your mental health a boost.

The corona crisis has hit hard in terms of mental health issues like anxiety, loneliness and sleeping problems. The lives of many people have been turned upside down by losing their jobs, or even worse, losing a loved one to Covid… and ton top of that we have been in isolation.

I started linocut printing during lockdown. I have found comfort within creativity. I developed a process which has helped me to come in the present and stop worrying about things that are beyond my control. I call this Printfulness. Exploring the intersection between mindfulness and printmaking.

Printherapy helps busy heads to find calm and joy in the here and now by providing tools that empower them to create imperfect pieces of art and reminders to feel good.

Starting with online 'printfulness' workshops and a lino home printing kit. The resulting prints are minimalistic reminders to feel good and actually look nice in your interior. This is responding to the trend that people are investing more in their own homes, DIY products are taking off and everyone is getting more accustomed to online ordering.

A physical space for youngsters to learn new skills, or can find a side job in ‘slow-printing’ and a little shop with printed goods and stationary.

Participated in the Business Model Challenge from Impact Hub Amsterdam.

Selected to test the social business concept further with Innofest during the summer festival Welcome to the Village. www.welcometothevillage.nl

Task
Concept development, business design, testing